John Murray is a Global Marketing and Digital Strategy executive with commercial and technical experience in a wide range of industries, including digital health, FMCG, greentech, insurtech, traveltech, martech, consumer electronics, data and construction chemicals. With 35+ years’ experience, John has held senior-level positions within Fortune 500 and startup companies in the US and Europe where he has led business expansion, strategic partnerships, and digital transformation initiatives in over 55 countries worldwide. In his most recent corporate role, he led global performance partnerships for the smoke-free division of Philip Morris International and prior to that held similar positions at Markel Corporation, Blue Cross Blue Shield, InfoGroup and Coleman. John has been a co-founder of three different startups and a participant in various innovation hubs and technology accelerators. He received his MBA in International Management from Thunderbird School of Global Management at Arizona State University. John is based in Geneva and speaks French, Italian, German and Spanish.